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About Us

Eddy’s Story

I have always been interested by cooking since young , but never thought or even been attracted to make it my profession, instead I went to become a dental technician , a profession that I was in love with for 35 years.

9 years ago , I totally changed my diet and went plant based . By doing so , I discovered the endless dishes and sauces that one can prepare with vegetables, fruits , greens and nuts.

But being a sweet tooth, I saw a lack of delicious desserts , without tons of refined sugar , unhealthy oils , starches and a lot of additives and preservatives.

So after three years of research, I came up with an interesting product, these beautiful and delicious jar cakes. The feedback was very encouraging, which gave me a strong desire and a clear vision, on how to bring this product to the market. And KALE was born.


Our mission is to create extraordinary desserts that bring joy, delight, and unforgettable experiences to people’s lives. We are committed to crafting exceptional sweet creations that ignite the senses, leaving a lasting impression on our customers and surpassing their expectations with every bite.


Our vision is to be recognized as the premier desert company, setting the standard quality, and creativity in the industry. We strive to be a source of inspiration for dessert enthusiasts, continuously pushing the boundaries of flavor and presentation, while maintaining our commitment to sustainability and social responsibility.



Even if it’s not everyone’s taste , still it’s one of the healthiest greens and for the concept the name fits , but the best part goes as follows.

K. For Kristina, my daughter 
A. For Alex , my son
L. For Lena, my wife 
E. For Eddy , me 

We believe that indulging in desserts should be a guilt-free experience, and that’s why we have dedicated ourselves to crafting mouthwatering desserts that are both nutritious and ethical.
Quality is the cornerstone of our philosophy. We source the finest ingredients from trusted suppliers who share our commitment to excellence. From velvety chocolates to luscious fruits, every component of our desserts is carefully chosen to ensure the highest standard of taste and freshness.

While we are driven by the pursuit of taste, we also believe in sustainability and social responsibility. We actively seek eco-friendly alternatives and strive to reduce our environmental footprint. We support local farmers, valuing their dedication to their work. By choosing our desserts, you join us in supporting a conscious and compassionate approach to food.
Every dessert we offer is a labor of love, meticulously crafted to bring you moments of pure delight. Our desserts are designed to elevate your experience and create lasting memories.

So KALE is a new concept on Dubai’s F&B market with a new approach for plant based desserts. It is intended to satisfy not only vegetarians or people on a plant based diet , but anyone with a slightly sweet tooth who will definitely appreciate the healthy and tasty alternative .

Our desserts are Gluten Free , (even if it sounds cliché) as well as white refined sugar, eggs, and dairy products , lasts longer in your fridge and yet so delicious. We do not use preservatives , chemicals , artificial ingredients or additives of any kind. 100 percent whole and natural ingredients with a minimum transformation and it’s for everyone.

So, come on and Unleash The Goodness.